London is a secure property investment market

Forecasts claim London needs at least 50,000 new homes per year just to keep up with demand. The boom in the London housing market, shows the average price of a flat in central London has breached the £1m mark. Demand continues to grow faster than supply, cutting the average time a property is on the market to around 4 – 6 weeks.

The price of a new-build home in London and the South East, is now an average price of £450,000. New developments are achieving averages of £2,000 per sq. ft. a price level traditionally limited to the golden postcodes of Westminster and Kensington & Chelsea. These prime locations are now achieving in excess of £4,000 per Sq. ft.

The price of new-build home in London and the South East, is now an average of £450,000. New developments are achieving averages of £2,000 per sq. ft, a price level traditionally limited to the golden postcodes of Westminster and Kensington & Chelsea. These prime locations are now achieving in excess of £4,000 per sq. ft.

Buyers are expanding their house search to other London boroughs. Developers have recognised this trend and are building high-end housing in a variety of London locations. As a result, the boundary for prime housing is moving outwards, to encompass areas of South & East London. New planning permission is increasingly conditional on a mix of both luxury and affordable housing.

Targeting of potential buyers has never been more crucial, with marketing suites showcasing different lifestyles needs and aspirations. At Impressions London, we are keen to develop working relationships with developer’s to assist them in creating the marketing suites that express their company brand values and engage the aspirations of different customer profiles and lifestyles.

We offer a complementary consultation and prepare interior schemes to show how we can realise a design theme to increase viewing numbers and property sales.

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